IIPM BUSINESS & ECONOMY
Of course, both 
Pepsi and Coke have already unleashed an expensive damage control campaign with huge advertisements in newspapers that have banner headlines screaming how safe and world class their colas are. In fact, Coke has blithely asked “esteemed customers” to send a mail to an e-mail address so that the company can take them on a tour of how world class Coca Cola’s facilities are. (Hilariously, even technology seems to be conveniently deserting these giants. E-mails sent to the mail id bounce back with a message, “Mail box not available!”) Yet, many activists in India seem outraged that companies like Coke and Pepsi repeatedly get away by behaving in a manner that would not go unpunished in a country like the United States. In the land of capitalism and free markets, corporate entities are imposed huge penalties and fines if they take investors or consumers for a ride (See table). Yet, something like that can be a distant dream in a country like India where even rapists and murderers get off the hook by using ‘connections’. And Narain of CSE clearly hints that the two cola giants used their clout to thwart effective legislation that would “officially” expose their duplicity, hypocrisy and strong arm tactics. In fact, CSE claims that their offices were visited by Intelligence Bureau officials and pressurized by the government to reveal sources of funding, audited account details and employee details for 20 years!
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Source : IIPM Editorial, 2006, Editor – Prof. Arindam Chaudhuri
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