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In today’s day 
and age, India is a term synonymous with nirvana or total salvation and we are not even talking about the spiritually inclined here. It’s nirvana for the plethora of MNCs across the globe desperately seeking a market that’s teeming with growth opportunities where they can ensure longterm prosperity. But it was not always this rosy. In the initial years of liberalisation, a number of foreign companies entered the Indian market, with little or no knowledge of its dynamics, leading to disastrous consequences. A few of them did their homework well and now stand perfectly poised in a nation that boasts of a booming middle class of over 300 million. LG Electronics India (LGEIL) is one such phenomenal success story. The consumer electronics giant has decisively trounced its competitors to emerge the leading consumer durables player in India. And a lot of credit for that goes to its enterprising Managing Director Kwang Ro-Kim.
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Source : IIPM Editorial, 2006, Arindam Chaudhuri’s Initiative
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