Mercedes targets sub-25 lakh segment
DaimlerChrysler 
is very bullish on the Indian auto market. The company launched the new, upgraded E-Class luxury saloons on November 6 this year. DaimlerChrysler is all set for another manufacturing facility in Pune, where the company will invest an estimated $56 million. Earlier this year, the US-German auto conglomerate also launched its Actros range of trucks, which will compete with Volvo & Tata in 35+ tonne category. A market feasibility study is reportedly being conducted by the company to access the need for an entry luxury (sub-Rs.2.5 million) product. According to market sources, DaimlerChrysler could look into some other brands like Chrysler, Jeep and Dodge, to cater to the demands of a growing population of affluent Indian professionals.
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Source : IIPM Editorial, 2006, Arindam Chaudhuri’s Initiative
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