“Travelguru is establishing as the last word on hotels; customers have started searching Travelguru refusing direct bookings…”
Posted by dearsonu on March 13, 2007
IIPM PUBLICATION Their business model had been benchmarked against successful practices of overseas companies like Travelocity, Cendant, Ctrip.com, among others. Bucked up with Walmart’ish punch-line ‘great deals always’ and an easy-on-pocket strategy, Travelguru has been successful in the Indian market, which is amply reflected in its financials.
No surprise then, as Ashwin confidently reveals his ambitions to scale up the employee headcount to 300 plus and hit a turnover of Rs.4.41 billion while becoming the largest hotel consolidator by partnering with more than 5,000 hotels; all by the year 2008. With impressive current performances, one of the global leaders in portfolio investment, Sequoia Capital India, has injected $15 million in Travelguru. All this left us with a key ‘mercenary’ question… can we too? For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007 An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
