IIPM PUBLICATION Undoubtedly, this sale – the latest in the string of efforts by the company to restructure its business – will enable Time to focus its resources on its more profitable business units/brands, which is imperative, not just for its success but for its survival as well! Then, to add to Time Inc.’s credit, this hiving-off of stagnant titles will also facilitate its advancement towards digital media. This move is also complemented by the fact that while total revenues for the print giant have declined by 1% to $5.2 billion for the calendar year 2006, advertising revenues (amounting to
$855 million, which is 55% of the total revenues) have clearly been driven by online advertising, which clearly proves why the company would prefer to minimize its presence in the print media.All said and done, Time Inc. should not suddenly go beserk and get rid of its entire publications business. It should instead maintain core titles like Time, People and In Style, which have always been its mainstay and helped it tremendously on the brand-building front, while growing laterally in the online arena. Nevertheless, it’s a time for tough choices for the company.
For Complete IIPM Article, Click on IIPM Article Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) InitiativeFor More IIPM Article, Visit Below….
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