Why Study Abroad When IIPM Gives You 3 global Advantages! BRAND : Alpenliebe AGENCY : McCann Erickson BASELINE : Laalach aaha lap lap! DESCRIPTION: Kajol wakes up and finds a crocodile sleeping next to her. Then, she drives around with Mr. Croc comfortably perched on her car’s roof; she pops in an Alpenliebe into his
mouth. She goes grocery shopping, for a movie at the theatre – and all the while Mr. Croc wants to be fed an Alpenliebe. When Kajol enters her bathroom she finds Mr. Croc in the bathtub. Finally she relates her story about how she went to the zoo and fed the croc Alpenliebe; since that day, he has been greedily following her for the tasty candies!
4Ps TAKE: Those kids and grandparents are no longer doing the trick for Alpenliebe; instead Mr. Crocodile from the animal kingdom and the zesty Kajol team up to deliver the requisite punch for this confectionary giant. For the first time, the brand has roped in a celebrity (Kajol) and the single-minded focus is to push the sales of Alpenliebe further northward. USP? The taste that drives Mr. Croc.crazy. Cute storyboard, cuter Croc. Time to get greedy, shall we say?
For Complete IIPM Article, Click on IIPM ArticleSource : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative For More IIPM Info, Visit Below…. Why Study Abroad When IIPM Gives You 3 global Advantages!The Sunday Indian – India’s Greatest News weekly
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