Indian chutney finds an English taker
Posted by dearsonu on April 16, 2008
Patak’s, best known in Britain for yummy Indian pickles & chutneys, is being bought over by Associated British Foods (that has brands like Twinings tea, Sunblest bread, Silver Spoon sugar, and Ovaltine in its portfolio). Patak’s was set up in 1957 by Laxmishanker Pathak (who came to Britain as a refugee from Kenya in the 1950s). Realising the demand for Indian food in UK, he started out initially by selling samosas. Now the company (that had to drop the letter ‘h’ from Pathak to make the brand sound more pronounceable!) is run by Laxmishanker’s son Kirit and his wife Meena. The company sells curry paste, pappadums, chapattis and cooking sauces that are supplied to all major Indian restaurants in Britain, and is also exported to more than 40 countries around the world. Associated British Foods told British newspaper, The Guardian, that they will “look at all options to expand the business and are particularly keen to increase Patak’s international sales, which currently account for around a quarter of its overall turnover.” Kirit and Meena will remain part of the new business – as will their three children. George Weston, Chief Executive of Associated British Foods, told The Guardian: “We are privileged to be able to acquire as fine a business as Patak’s. We look forward to working with Kirit and Meena Pathak to build this business further.”
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Source : IIPM Editorial, 2008
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