Lux – Surat bhi hai khoobsurat bhi hai

IIPM – Admission Procedure

BRAND : 

 

 

 

 

 

Lux

BASELINE : Surat bhi hai khoobsurat bhi hai

4Ps TAKE : Guess, it’s high time Lux realised that putting up pretty faces from Bollywood does not work alone. Just a few weeks back, Lux launched an ad with Aishwarya Rai (Surat bhi hai khoobsurat bhi hai) which was though not earth-shattering but at least had a fresh feel to it. So, what happened this time? The story-board is incredibly dumb: a girl hides under a seat of a train – because she doesn’t have a ticket. Enter Priyanka Chopra – who is the ticket collector (imagine – isn’t that willing suspension of disbelief taken to an extreme?!) and gifts her a ticket from the Lux gift offer. Oh! that’s the secret behind this ad. Well, the offers are not bad, only the ad is! The self-imagined link between Lux’s beauty ticket and a train ticket is nothing short of a disaster. Priyanka’s oomph factor is totally wasted – she ends up looking silly and for face value sake. Come on Lux, get some focus back: a pretty face will never sell unless it’s backed by a sound strategy!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below….
IIPM – Admission Procedure  
Why Study Abroad When IIPM Gives You 3 global Advantages! 
The Sunday Indian – India’s Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON 
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM…
IIPM Economy Review  

---

Possibly related posts: (automatically generated)

• Rupees’ (shaky) seven year itch…
• PHILIP D. ZELIKOW – Deal-maker
• PUNIT LALBHAI – Legacy of excellence
• Hotel Rwanda