Tirth Anand (29) & Vaybhav Singh (32), McCann Erickson.
Posted by dearsonu on August 6, 2008
Tirth Anand (29) & Vaybhav Singh (32), McCann Erickson. Neither of them would ever fit into a 9 to 5 job, so this unplanned detour into advertising seems to have worked well for both of them. While Anand’s a pass out from the College of Art, Delhi, and knew of advertising as a likely career; Vaybhav happened to be pursuing accounting as a career before stumbling on to advertising. Despite a PG in marketing, Vaybhav didn’t have a clue about the industry till he actually started off. Both have become Creative Directors quite early in their careers, and surprisingly, without losing too much hair. For them, life’s too short to plan, mull over or regret. If anything, they are glad to be driven by ideas and their thirst to do more is an achievement in itself. A golden chance to be able to work with Prasoon brought both of them to McCann. Over the years, they’ve learnt tremendously from the people they’ve worked with and for. But for this duo, their biggest mentors are the people they create advertisements for. And if not in the creative field, then where? “Shooting nudes” was their cheeky response. But on a serious note, both would have probably pursued film making as a career. The duo feels that their best is yet to come.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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