Future of digital imaging across the globe

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Digital video has been one of the most dynamic evolution story of the recent times

Alok Bharadwaj,

Senior Vice President, Canon India

When we look at how far Digital Imaging Technology has come since the first digital cameras hit the market in the mid 1990’s, we can only anticipate an equally vibrant and exciting future. Virtually everyone now has the ability to capture clear, sharp and impressive pictures that don’t have to wait for a special moment to unravel the beauty or value the captured moment. The good news is for photographers, whether amateur or professional, that one can now have the ability to take great photographs effortlessly. You can even have high quality photos printed from the comfort of your own home using a home printer or inkjet all-in-one. The technological enhancements and processing power at image capturing as well as printing is making the experience with these products extremely gratifying and enjoyable. If the present is so thrilling, can the future be less exciting? Digital technology is a big enabler for variety of user friendly functionalities. Canon has recently launched a series of digital cameras, which offer revolutionary ways for consumers to interact and enjoy their experiences with never before seen features and concepts like motion detection, face select and track, & AF point zoom in digital cameras.

The latest trend in the digital photography industry is digital printing i.e. printing high quality photos instantly and directly from the camera to the ‘Direct-Connect’ printer. This phenomenon has been made possible by the higher resolution of digital cameras and the advances in printer colour reproducibility over the past year or two. This is further giving rise to a ‘do-it-at-home’ trend where, users are finding it convenient to print photographs directly from personal printers at home, thereby reducing the dependency on external commercial photo studios.

Technology convergence is making devices deliver applications on both still and video cameras. However, both the categories have independent strong distinct drivers. Digital video has been one of the most dynamic evolution story of the recent times. Digital video started five years ago and rapidly different formats appeared on the landscape. From Mini DV to DVD to Hard Disk. Now, the latest technology breakthrough is flash memory. In DV camcorder category, Canon has introduced Double Flash Memory feature for the consumers. Flash memory storage allows to be designed in a compact and lightweight form factor that fits comfortably in the user’s hands. Flash memory also offers the advantages of fast read and write speeds for storing video recordings.

Digital Camera has become a style statement today and most Indian buyers are replacing the traditional “click and develop” cameras with the digital ones that offer much more flexibility as well as functionality. The Indian consumers are gradually shedding their inhibitions and are no more shying away from the latest in technology. Just look around and you would notice people carrying the latest models with the best looks and features… There are absolutely no compromises! The Canon IXUS range is perhaps the best example of digital camera that balances looks as well as features perfectly! Going by global trends and user patterns around the world, it is expected that the digital photo industry in India will mirror the success of the global digital photography industry and move from being expensive equipment for professional photographers, to a lifestyle product, which is increasingly becoming a part and parcel of our day-to-day life. In fact, top five digital lifestyle products, which are of high involvement with consumers are laptops, iPods (personal entertainment), LCD TVs, multimedia phones and digital cameras.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Netgear Wireless Router WGR614

IIPM Programme :- SUPERIOR COURSE CONTENTS

Technical Specification

Link Protocol: Ethernet, IEEE 802.11b/g, Fast Ethernet; Scalability: No; Data Rate: upto 54mbps (auto rate capable); Security: 64bit, 128bit, WEP encryption, WPA-PSK AND WPAZ-PSK
PRICE: Rs.2,149 without taxes
WARRANTY: 2 years

In terms of speed and performance, this electronic device can be tagged as ‘supreme’. A superb speed of 802.11b/g and very easy set up for long range operations, the system is loaded with four Ethernet ports. The product has a 24-hour phone support. However, there are complaints about its performance speed as a dealer for Netgear Wireless Router complains, “The speed is below average!” Yet, he agrees that this broadband router has 4-ports which makes it configurable for private networks and also protects your system from external hackers through an integral Double firewall protection.

Marketers’ delight: Better performance compared to other routers makes it the only choice.

Tester’s note: Pros – Double firewall protection. Wide operating range. Cons – Unscalable. Below-average speed.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

Now IIPM’s World-Class Education… for everybody!!
IIPM INTERNATIONAL – NEW DELHI, GURGAON & NOIDA
IIPM – Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
IIPM Ranked No. 1 B-School In Global Exposre – Zee…
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre – Zee…

Mr.Kumar is right

Now IIPM’s World-Class Education… for everybody!!

B&E shows how the proposed demerger of Brandhouse makes sense

So what in heavens is an Amitabh Bachchan photograph (endorsing the international brand Reid & Taylor) doing in an S.Kumars story. Well, it is exactly this dynamic perspective that has made S.Kumars a top notch international player. Reid & Taylor is a 100% owned brand of S.Kumars, & so are Belmonte, Carmichael House et al. S.Kumars’ recall strategy has enabled it to gain tremendous market shares in premium segments domestically and abroad. Currently, S.Kumars is proposing a demerger of its retail arm – Brandhouse Retail Ltd. (BRL). However, the company focuses on a very niche segment; and such a move (slated for May 2, 2008) might expose the demerged entity to huge risks (that a joint entity might have mitigated). So, is the move sensible?

Way back in 2006, the company had claimed that they will be ritzy haute couture players. Indeed, during the past two years, they have rolled out 24 premium home lining stores (Carmichael House), 40 exclusive brand outlets of its own brands (like Reid & Taylor) and bagged exclusive rights for elite brands like Escada. Is it paying off? Company sources shared that such a focus contributed 30% to the estimated total turnover for FY’ 07-08. And sources also divulged prêt-a-porter major plans to further invest an incredible Rs.6.2 billion by 2010.

A recent KSA Technopak report shows how the Indian elite-class market now comprises 1.6 million high-income households with earning capacity of Rs.4.5 million annually and is thundering up at 14% annually. Even before the proposed demerger, BRL is gearing up for exclusive tie ups with brands like Zara. “We will bring in four more global brands by the end of this year; and like Escada, we will have exclusive retail outlets too,” adds Tarun Joshi, CEO of BRL, to B&E.

The demerger will allow the group to transparently raise funds from the primary equity market focusing on retail investment. Also, shareholders would be able to clearly evaluate the value proposition of their investment in the demerged entity over the years, especially with BRL planning to roll out 250 stores across 110 cities by the end of next fiscal. While mergers globally have eaten away, on an average, between 50-80% of shareholder value, in this demerger case, Mr. Kumar, we guess you are right… absolutely!

Angshuman Paul

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM INTERNATIONAL – NEW DELHI, GURGAON & NOIDA
IIPM – Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
IIPM Ranked No. 1 B-School In Global Exposre – Zee…
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre – Zee…