LET PORTIA CHOP OFF YOUR TAX BURDEN

Spring, the much awaited flavour of the year is just around the corner and, ironically, the most feared ordeal too – filing of tax returns! In fact, with the tax-planning approaching its very last spell, individuals are now rushing around to nest eggs, all to play down on their tax liabilities. Result: Most of them (particularly, salaried ones) end up paying more taxes than they are actually required to. Though, inappropriate tax-planning (due to lack of time) is a rationale, largely, this can be attributed to lack of awareness about right saving instruments and, of course, deductions available under the Income Tax Act. So, let’s quickly run-through various options available under the Act that can help one save a lot…

Have you utilised entire 80C & 80CCC deductions?

Under these sections, a total deduction of up to Rs.1,00,000 is allowed from taxable income in respect of investments made in some specified schemes which include life insurance premiums, contributions to Employees’ Provident Fund, Public Provident Fund (PPF), National Savings Certificates, (NSC), Unit Linked Insurance Plan (ULIP), repayment of housing loan (Principal), equity linked savings scheme (ELSS), fees paid for full-time education of any two children, infrastructure bonds issued by certain institutions, interest accrued in respect of NSC VIII issue, pension scheme of LIC or any other insurance company specified under the scheme, and fixed deposit with banks having a lock-in period of five years. In fact, there are no individual caps (except for PPF where one can invest maximum of Rs.70,000 in a year) on investment and the individual is free to invest Rs.1,00,000 in any one or more of the specified instruments.

Think beyond! It’s just not 80C…

Well it’s not just 80C. In fact, deduction of up to Rs.40,000 can be claimed under section 80D of the Act in respect of premium paid towards health insurance policy taken for spouse, dependent parents and other dependents. In fact, an individual falling in the 30% tax bracket can save tax of Rs.12,000 by paying Rs.40,000 as annual premium for a mediclaim policy.

24(1)(vi) and 80E are there too!

While under section 24(1)(vi), interest on borrowed capital for the purpose of house purchase or construction is deductible from taxable income up to Rs.1,50,000 with some conditions to be satisfied, interest on education loan (for self education) can be deducted in full under section 80E.

Hey! Didn’t you pay your house rent?

Salaried individuals can also claim rent paid by them for residential accommodation, if HRA doesn’t form part of their salary. This deduction is available under Section 80GG and is least of the following: (a) 25% of the total income or, (b) Rs.2,000 per month over the actual rent paid or, (c) excess of rent paid over 10% of total income.

So, these deductions, if utilised fully, can save an individual from a situation where he ends up the financial year just scratching his head and paying up more than he was actually obligated to.

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Porsche’s unknown gears

The Panamera promises to change the perception of Porsche globally. In fact, buzz is that the high performance luxury saloon will take Porsche within striking distance of well established luxury carmakers like Mercedes-BMW-Audi-Maserati. While the 911 is for the adrenalin crazy speedster; the Panamera is positioned as the traditional four-door luxury-on-wheels with high performance to boot. Its launch is expected to expand Porsche’s consumer base and brand appeal by leaps and bounds.

But the ride may not be as smooth for the Panamera in India. Unlike other markets, luxury brand perception in the country is extremely deep rooted. For niche Indian consumers, brands like Rolls-Royce, Bentley, Mercedes Benz and BMW still form the epitome of luxury saloon ownership and sales figures provide some stark realities. As per SIAM data, the super luxury car market in India is roughly close to 5,000 units (April- November 2008-09, two quarters); and more than 80% of the sales come from Mercedes and BMW alone (even in the A6 segment)! But can Panamera enable Porsche to break into established consumer mindsets? There are no easy answers to that, but given that Porsche has actually ‘been there-done that’ with the Cayenne over the last two years of its India journey; it well has the wherewithal to replicate the positioning success again.

Porsche realised early on that if it wants to expand in developing markets in Asia, Eastern Europe and North Africa, the 911 would definitely not do the trick. Sports cars, which can barely seat two, still attract a niche audience and may not find many takers here. The Cayenne, a product which offers flexible seating arrangements and scintillating performance can double up as a sports car and family sedan on a need basis. In Cayenne, Porsche found a versatile product which could be marketed as a mass (still niche though) product that the market would readily accept. Porsche was right. The market was receptive of Cayenne and Porsche’s brand appeal acted as the catalyst.

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

1500-plus IIPM students placed across the country with 44 bagging international offers

IIPM set to beat economic slowdown

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Don’t vote for…

1500-plus IIPM students placed across the country with 44  bagging international offers

If Barack Obama can easily be called the world’s first Internet President, the November Assembly elections gave us a glimpse of what political marketing in India could be like in times to come. In the wake of the Mumbai terror attacks, voters gave a thumbs down to political bickering. When both national parties, the Congress & Bhartiya Janta Party lost count of their own political agenda and just focused on counting the follies of the other, the middle class stood up and voiced its opinion for the first time. The experience may well pave the way for some interesting political marketing techniques, even as General Elections 2009 draw closer. Be prepared for more action and more aggression as Behenji enters the fray. Watch out for Mayawati!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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“The opportunity for Indian retailer is twofold”

Any retailer that treats his private labels as lesser than manufacturer brands is doing injustice to both business and consumers!

Private labels are BRANDS. And any retailer that treats private labels as lesser than manufacturer brands is doing injustice to both business and consumers. Private labels are not a substitute for the real thing. They compete with ‘manufacturer brands’ in every respect, be it quality, packaging or pricing.

In a developing economy like India, there is limited presence of brands available in the market and visible gaps in options available to fulfill consumer needs. Modern retail is still in its nascent form in creating excitement for customers and giving them a whole new way to shop. However, one can easily spot the limited brand proliferation in both mass as well as niche product categories. The opportunity for a retailer in India is therefore twofold: The possibility of creating a unique brand proposition for customers for its private labels and the opportunity of marketing its brands to a captive customer base walking into its stores.

Retailers should base their strategies on maximising profits through private labels. Not only can retailers benefit from higher margins on store brands versus manufacturer brands, but can also use the presence of private labels to negotiate higher margins from manufacturer brands over a period of time. Customers who purchase store brands tend to be more loyal to the store. Herein lies a word of caution for retailers who base their private label marketing strategy on copycat tactics to take on category leaders or on one-dimensional pricing strategies. This would lead to reduced customer profitability and impact the overall basket value negatively as well. Customers are sensitive to quality, and a small variance in quality has a detrimental impact on the image of the store. There is a visionary approach that retailers should apply to their private label branding strategy: “Greater Private Brand Strength = Greater Private Brand Responsibility = Greater Private Brand Reward”.

As an industry we have traditionally looked to the national manufacturer brands to take the lead. Private brands play second fiddle, following their lead and using their systems and processes to achieve the end result. However, private brands are slowly beginning to capture share of market in almost every category and in almost every type of retailing. Sales are increasing at rates faster than the national brand counterparts. Margins are improving and customer allegiance is strengthening as consumers decide to shop at a particular retailer because the brands they offer can be found nowhere else. All three of these facts – increasing sales, improving margins and strengthening customer allegiance – are nice to experience and they help a retailer to survive and compete effectively. But these alone will no longer be enough. And there is a possible next step to take that can reward a retailer. This next step is not without risk, but potential rewards might outnumber the risks with time.

With success comes responsibility. To capitalise on success, retailers can take the lead in emerging areas of interest to the consumer. For instance: Ingredients and composition, nutritional value, effect on environment, appropriate testing, chemical processing, interests of original producers and farmers. Some of these are legitimate consumer concerns and need to be addressed by someone. Waiting for national brands to do so will take more time than the consumer may be willing to allow. Waiting may also bypass an opportunity for retailers to cement a stronger relationship with their consumers.

So, it’s retailers who now need to decide on how they want to use this exciting “new tool” private branding. Continue to follow the leader or take the leadership position? My bet would surely be on the former.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Future of digital imaging across the globe

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Digital video has been one of the most dynamic evolution story of the recent times

Alok Bharadwaj,

Senior Vice President, Canon India

When we look at how far Digital Imaging Technology has come since the first digital cameras hit the market in the mid 1990’s, we can only anticipate an equally vibrant and exciting future. Virtually everyone now has the ability to capture clear, sharp and impressive pictures that don’t have to wait for a special moment to unravel the beauty or value the captured moment. The good news is for photographers, whether amateur or professional, that one can now have the ability to take great photographs effortlessly. You can even have high quality photos printed from the comfort of your own home using a home printer or inkjet all-in-one. The technological enhancements and processing power at image capturing as well as printing is making the experience with these products extremely gratifying and enjoyable. If the present is so thrilling, can the future be less exciting? Digital technology is a big enabler for variety of user friendly functionalities. Canon has recently launched a series of digital cameras, which offer revolutionary ways for consumers to interact and enjoy their experiences with never before seen features and concepts like motion detection, face select and track, & AF point zoom in digital cameras.

The latest trend in the digital photography industry is digital printing i.e. printing high quality photos instantly and directly from the camera to the ‘Direct-Connect’ printer. This phenomenon has been made possible by the higher resolution of digital cameras and the advances in printer colour reproducibility over the past year or two. This is further giving rise to a ‘do-it-at-home’ trend where, users are finding it convenient to print photographs directly from personal printers at home, thereby reducing the dependency on external commercial photo studios.

Technology convergence is making devices deliver applications on both still and video cameras. However, both the categories have independent strong distinct drivers. Digital video has been one of the most dynamic evolution story of the recent times. Digital video started five years ago and rapidly different formats appeared on the landscape. From Mini DV to DVD to Hard Disk. Now, the latest technology breakthrough is flash memory. In DV camcorder category, Canon has introduced Double Flash Memory feature for the consumers. Flash memory storage allows to be designed in a compact and lightweight form factor that fits comfortably in the user’s hands. Flash memory also offers the advantages of fast read and write speeds for storing video recordings.

Digital Camera has become a style statement today and most Indian buyers are replacing the traditional “click and develop” cameras with the digital ones that offer much more flexibility as well as functionality. The Indian consumers are gradually shedding their inhibitions and are no more shying away from the latest in technology. Just look around and you would notice people carrying the latest models with the best looks and features… There are absolutely no compromises! The Canon IXUS range is perhaps the best example of digital camera that balances looks as well as features perfectly! Going by global trends and user patterns around the world, it is expected that the digital photo industry in India will mirror the success of the global digital photography industry and move from being expensive equipment for professional photographers, to a lifestyle product, which is increasingly becoming a part and parcel of our day-to-day life. In fact, top five digital lifestyle products, which are of high involvement with consumers are laptops, iPods (personal entertainment), LCD TVs, multimedia phones and digital cameras.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

Now IIPM’s World-Class Education… for everybody!!

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PHILIP D. ZELIKOW – Deal-maker

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PHILIP D. ZELIKOW

Deal-maker

Philip D. Zelikow served as Counsellor of the US Department of State from 2005 to early 2007, serving as a senior policy advisor on a wide range of issues to the Secretary of State. During 2003 to 2005, he also served as an Executive Director of the National Commission on Terrorist Attacks Upon the United States, otherwise known as the 9/11 Commission. A former trial and appellate attorney in Houston, Dr. Zelikow served as a career foreign service officer overseas and worked closely with Asian groups to start a new phase of relation between Asia and the United States, post USSR disintegration. An ardent supporter of rapprochement, Zelikow was instrumental in formulating the Republican policy towards Asia in general & India in particular. If Robert Blackwill was managing affairs related to Indo-US nuclear deal in India, Zelikow was meticulously clearing one hurdle after another in Capitol Hill.

Zelikow was most vocal in criticising opposition of the deal when Left Parties and BJP threatened to put the country on standstill. He has famously said, “If they back out, they are looking a gift horse in the mouth.” He also criticised BJP’s stand that by facilitating the deal, US was actually trying to influence India’s foreign policy. “There has never been a hidden agenda to try & control India’s foreign policy. Any problems with this deal are domestic and political posturing for a future election. Maybe this is something that India’s democracy and civil society has to work through,” he had pleaded at that time. This seasoned trouble shooter is now working closely with Indian lobby to finally instrumentalise the deal. In the coming years, he is expected to take over Blackwill’s role as India’s most vocal supporter in the US.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Alpenliebe :- Laalach aaha lap lap!

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BRAND : Alpenliebe

AGENCY : McCann Erickson

BASELINE : Laalach aaha lap lap!

DESCRIPTION: Kajol wakes up and finds a crocodile sleeping next to her. Then, she drives around with Mr. Croc comfortably perched on her car’s roof; she pops in an Alpenliebe into his mouth. She goes grocery shopping, for a movie at the theatre – and all the while Mr. Croc wants to be fed an Alpenliebe. When Kajol enters her bathroom she finds Mr. Croc in the bathtub. Finally she relates her story about how she went to the zoo and fed the croc Alpenliebe; since that day, he has been greedily following her for the tasty candies!

4Ps TAKE: Those kids and grandparents are no longer doing the trick for Alpenliebe; instead Mr. Crocodile from the animal kingdom and the zesty Kajol team up to deliver the requisite punch for this confectionary giant. For the first time, the brand has roped in a celebrity (Kajol) and the single-minded focus is to push the sales of Alpenliebe further northward. USP? The taste that drives Mr. Croc.crazy. Cute storyboard, cuter Croc. Time to get greedy, shall we say? 

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Source : IIPM Editorial, 2008  

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative 

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